prikaz prve stranice dokumenta Emocije u prodaji
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undergraduate thesis
Emocije u prodaji
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:430182
Komar, Mario
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Interdisciplinary Courses

Cite this document

Komar, M. (2019). Emocije u prodaji (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:430182

Komar, Mario. "Emocije u prodaji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:430182

Komar, Mario. "Emocije u prodaji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:430182

Komar, M. (2019). 'Emocije u prodaji', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 28 May 2023, https://urn.nsk.hr/urn:nbn:hr:145:430182

Komar M. Emocije u prodaji [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 May 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:430182

M. Komar, "Emocije u prodaji", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:430182

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Metadata
TitleEmocije u prodaji
Title (english)Emotion in sales
AuthorMario Komar
MentorLjerka Sedlan König (mentor)
Committee memberLjerka Sedlan König (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Svrha rada jest ustvrditi na koje načine prodajno osoblje kontrolira svoje emocije te koje su organizacijski poželjne emocije, kao i uloga emocija u prodajnoj interakciji. Ovaj rad ponudit će definiciju emocija i nastojati ih dovesti u vezu s prodajom, kako bi ustanovio kojim se potencijalnim alatima koristi prodajni kadar kako bi upravljao svojim emocijama u interakciji s kupcima, a sve sa svrhom bolje prodaje. Kvantitativno istraživanje putem anketnog upitnika elektronskim putem provedeno je nad 40 ispitanika prodajnog osoblja, oslanjajući se na teoriju vjerojatnosti i statistiku. Sveukupni podaci dobiveni ovim istraživanjem pokazuju da su žene aktivnije od muškaraca po pitanju aktivnog korištenja te samog razmatranja kontrole emocija u prodaji te osim što su aktivnije po tom pitanju, također su i spremnije prilagoditi se kupcu. Također, radnici do 35. godine starosti, u značajnom su prosjeku aktivniji po pitanju kontrole emocija. Izrazito mali broj ispitanika ne kontrolira svoje emocije niti to smatra važnim u svom poslu, ali u toj skupini dominiraju muškarci i ispitanici mlađi od 35 godina. Emocionalni život svakog zaposlenika od izrazite je važnosti, a spajanje različitih emocionalnih stanja između različitih zaposlenika težak je i složen posao koji bi svaka organizacija trebala shvaćati ozbiljno. Provoditi razne i različite mjere kako bi izgradila i održavala dobar i zdrav emocionalni život svoje organizacije što će u konačnici rezultirati i boljim poslovnim rezultatima.
Abstract (english)
The purpose of this paper is to determine how sales staff control their emotions and what emotions are desirable in an organization, as well as the role of emotions in sales interaction. This paper provides a definition of emotions and seek to relate them to sales, in order to identify which potential tools sales staff use in order to manage their emotions in interacting with customers, with the aim to establish better sale. Quantitative research was conducted via a email survey on 40 sales staff, relying on probability theory and statistics. The overall data from this study shows that women are more active than men in terms of active use and self-reflection in controlling emotions in sales, and in addition to being more active in this regard, they are also more willing to adapt to the customer. Also, on average, employees over the age of 35 are significantly more active in terms emotions control. Very few respondents do not control their emotions, nor do they consider it important in their work, but this group is dominated by men and respondents under 35. The emotional life of every employee is of utmost importance, and connecting different emotional states between different employees is a difficult and complex job that every organization should take seriously. Implement various measures to build and maintain a good and healthy emotional life for your organization, which will ultimately lead to better business results
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:430182
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2020-01-02 09:59:17