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master's thesis
Poslovni neuspjesi i naučene lekcije
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:003502
Martinović, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Martinović, I. (2018). Poslovni neuspjesi i naučene lekcije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:003502

Martinović, Ivana. "Poslovni neuspjesi i naučene lekcije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:003502

Martinović, Ivana. "Poslovni neuspjesi i naučene lekcije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:003502

Martinović, I. (2018). 'Poslovni neuspjesi i naučene lekcije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:003502

Martinović I. Poslovni neuspjesi i naučene lekcije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:003502

I. Martinović, "Poslovni neuspjesi i naučene lekcije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:003502

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Metadata
TitlePoslovni neuspjesi i naučene lekcije
Title (english)Business failures and lessons learned
AuthorIvana Martinović
MentorIvana Barković Bojanić (mentor)
Committee memberIvana Barković Bojanić (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Neuspjeh pothvata važan je koncept razumijevanja poduzetništva, u smislu njezinih uzroka i posljedica za pojedinog poduzetnika, organizacije i društva u cjelini. Poduzetnici su ljudi skloni riziku koji se moraju znati nositi s neuspjehom. Poduzetnici su kreativni, strastveni, motivirani, fleksibilni, uvjerljivi, usmjereni na budućnost. Oni imaju osjećaj za avanturizam i znaju se snaći te svoje ideje pretvoriti u djelo. Znaju biti organizirani i znaju što im je posao a što treba delegirati. Opće je mišljenje da poduzetnici imaju koristi od prethodnih neuspjeha. Kao katalizator daljnjeg razvoja poslovanja, neuspjeh pruža kritične mogućnosti učenja. Nijedna ideja nije iz prve urodila uspjehom. Zato se treba pomiriti s onim neminovnim – da će se nekoliko puta (nekada i stotinu) pokušavati sve dok ideja ne pronađe prvog kupca, klijenta, korisnika. Postoje mnogi primjeri vrlo slavnih ljudi i poduzeća koji su nakon mnogo neuspjeha ili bankrota postali još uspješniji: Marvel, Starbucks, General Motors, Apple, Vera Wang, J. K. Rowling, Michael Jordan, i mnogi drugi.
Abstract (english)
The failure of the venture is an important concept for understanding entrepreneurship in terms of its causes and consequences for a particular entrepreneur, organization and society as a whole. Entrepreneurs are people prone to the risk they must be able to cope with failure. Entrepreneurs are creative, passionate, motivated, flexible, persuasive, focused on the future. They have a sense of adventure and know how to turn their ideas into work. They know how to be organized and know what their job is and what to delegate. It is generally believed that entrepreneurs benefit from previous failures. As a catalyst for further business development, failure provides critical learning opportunities. No idea came from the first one with success. So you have to reconcile with those inevitable - you will try several times (sometimes a hundred) until the idea finds the first customer, customer, and customer. There are many examples of very famous people and companies that have become even more successful after many failures or bankruptcies: Marvel, Starbucks, General Motors, Apple, Vera Wang, J.K. Rowling, Michael Jordan and many others.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:003502
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2019-02-07 08:16:15