More and more people, wanting to be “their own boss”, are getting into the world of entrepreneurship by means of franchising. There are ongoing debates on the topic of franchising, even questioning whether or not buying a franchise can be seen as an entrepreneurial venture. Namely, the buyer, or the franchisee, receives from the franchiser an already proven business system and a famous brand, all along keeping their business independence. There are many advantages of buying or selling a franchise which will be elaborated in this paper. The biggest advantage for the franchiser is that selling the franchise means expanding the business, while the biggest advantage for the franchisee is receiving a well-established business. Of course, there are many kinds of franchises that are still being discovered and updated. If we take into consideration that the topic of franchising is still not completely explored, it is not surprising that the franchising market in Croatia is underdeveloped. Therefore, this paper will not only be dedicated to the theoretical part of franchising, but also to the entry of foreign franchisers to the Croatian business market, especially one US based franchiser – Starbucks. Starbucks is a US company whose primary activity is selling coffee-based beverages, and also has a chain of coffee shops in their ownership. The company was founded in Seattle in 1971., but didn’t venture into the franchise business model until 2013. In 2010. it was announced Starbucks would be opening their coffee shop in Croatia, but this hasn’t happened to this day