master's thesis
Usefulness of the elasticity of demand for business decision making

Katarina Kuna (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za nacionalnu i međunarodnu ekonomiju
Metadata
TitleKorisnost elastičnosti potražnje za poslovno odlučivanje
AuthorKatarina Kuna
Mentor(s)Boris Crnković (thesis advisor)
Abstract
Budući da su danas potrošači u središtu poslovanja svakog poduzeća, potražnja je od izuzetne važnosti za donošenje poslovnih odluka. Potražnja obuhvaća sve potrošače koji na tržištu, u skladu sa svojim potrebama, traže određena dobra i usluge. Kako bi se mogle donositi poslovne odluke, potrebno je znati kakva je elastičnost potražnje. Elastičnost potražnje može biti cjenovna, dohodovna i križna. Elastičnost potražnje je izuzetno bitna kategorija za donošenje ključnih poslovnih odluka. Međutim, prije nego što se donesu poslovne odluke, potrebno je identificirati varijable elastičnosti važne za proces odlučivanja u koje se ubrajaju zapravo varijable koje utječu na tržišnu i individualnu potražnju. U ovom diplomskom radu se usredotočilo na potražnju i na elastičnost potražnje, te na korisnost elastičnosti potražnje za poslovno odlučivanje.
Keywordsdemand prices income elasticity of demand business decision making
Parallel title (English)Usefulness of the elasticity of demand for business decision making
Committee MembersBoris Crnković (committee chairperson)
Domagoj Karačić (committee member)
Maja Lamza Maronić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za nacionalnu i međunarodnu ekonomiju
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness economy; specializations in: Management
Study specializationManagement
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-07-11
Parallel abstract (English)
The demand is very important for decision making, because, consumers are at the center of business. Demand includes all consumers in the market, which, according with their needs, are looking for certain goods and services. To be able to make business decision, it is necessary to know something about the elasticity of demand. The elasticity of demand may be price, income and cross. The elasticity of demand is extremely important category for making business decisions. However, before company makse business decision, it's necessary to identify the variables which include actually variables that affect the market and individual demand. This thesis is focused on the demand, elasticity of demand and the usefulness of the elasticity of demand for business decision making.
Parallel keywords (Croatian)potražnja cijene dohodak elastičnost potražnje poslovno odlučivanje
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:553315
CommitterGordana Kradijan