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undergraduate thesis
Manipulacija masama u poslovanju
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:182107
Jurilj, Filip
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Jurilj, F. (2018). Manipulacija masama u poslovanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:182107

Jurilj, Filip. "Manipulacija masama u poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:182107

Jurilj, Filip. "Manipulacija masama u poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:182107

Jurilj, F. (2018). 'Manipulacija masama u poslovanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 30 November 2023, https://urn.nsk.hr/urn:nbn:hr:145:182107

Jurilj F. Manipulacija masama u poslovanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2018 [cited 2023 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:145:182107

F. Jurilj, "Manipulacija masama u poslovanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:182107

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Metadata
TitleManipulacija masama u poslovanju
Title (english)Manipulation of the masses in business
AuthorFilip Jurilj
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberŽeljko Požega (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Manipulacija masama je temelj upravljanja ponašanjem naših potencijalnih klijenata u poslovanju. Manipulacija je vrsta psihičkog utjecaja kojom se u psihu žrtve ubacuju ciljevi, želje, namjere, stavovi i programi manipulatora, a koji se ne poklapaju sa stvarnim potrebama žrtve. Ekonomska propaganda je jedna od najviše korištenih promotivnih aktivnosti. Odlučivanje o ekonomskoj propagandi uvijek je izazvano za marketinške stručnjake. Ona obuhvaća obično najveći dio promotivnog budžeta kod većine firmi. Stoga ne čudi da dobro poznavanje upravljanja masama, zahtjeva i velike marketinške vještine. Glavni cilj marketinga je razmjena, shvaćena kao proces u kojem dvije ili više strana nude onoj drugoj ili drugima nešto vrijednosti. No, dobro razvijen marketing u organizaciji će veliku pozornost pridodati odnosu s javnošću. Oni su upravljani komunikacijama organizacije s njezinim javnostima.
Abstract (english)
The manipulation of the masses is the basis for managing the behavior of our potential clients in the business. Manipulation is a kind of psychological influence that puts the goals, wishes, intentions, attitudes and programs of the manipulator into the victim's psyche, which do not coincide with the actual needs of the victim. Economic propaganda is one of the most widely used promotional activities. Deciding on economic propaganda is always challenging for marketing professionals. It includes generally the largest part of the promotional budget of most companies. It is not surprising that a good knowledge of the management of the masses, also demands great marketing skills. The main goal of marketing is exchange, understood as a process in which two or more sides offer some value to the other or others. However, well developed marketing in the organization will pay close attention to public relations. They are managed by the communications of the organization with its public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:182107
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2018-11-15 10:13:28