Title Globalizacija i suvremeno poslovanje Title (english) Globalization and modern business Author Doris Humbal Mentor Jerko Glavaš (mentor)Committee member Jerko Glavaš (predsjednik povjerenstva)Committee member Ivana Barković Bojanić (član povjerenstva)Committee member Ivan Kelić (član povjerenstva)Granter Josip Juraj Strossmayer University of Osijek Defense date and country 2018-09-18, Croatia Scientific / art field, SOCIAL SCIENCES Abstract U ovom završnom radu detaljno će se analizirati proces globalizacije, njezin nastanak,
pozitivne i negativne konotacije globalizacije, njezin utjecaj na društvo i pojedinca te općenito
poslovanje. U tom segmentu nastaje suvremeno poslovanje koje će dobiti svoju posebnu
važnost u ovome radu. Svim, u daljnjem tekstu navedenim, naslovima projicirala je
globalizacija kao njihov glavni pokretač. Smatra se da je globalizacije nastala nakon 2.
Svjetskog rata. Njezinom pojavom svijet je postao manji. Čovjek puno lakše dolazi do
potrebnih informacija putem suvremenih tehnologija koje pak koristi za bilo koji oblik svojih
aktivnosti, bilo da se radi o kupovini, plaćanju računa i dr. Uz sve prilike koje dobivamo,
druga strana siromašnijih i najsiromašnijih zemalja svoj izlaz iz siromaštva teško pronalazi.
Svjedoci smo velikih korporacija koje diktiraju uvjete malim poslodavcima, a u takvoj priči
oni i njihove razvijene zemlje postaju još bogatije, dok siromašnim zemljama crpe njihova
prirodna bogatstva. Ipak globalizacijom dolazi do ujedinjavanja zemalja i naroda gdje dolazi
do pojave pozitivnih svjetskih organizacija koje nastoje smanjiti jaz između bogatih i
siromašnih. Osnovne dimenzije u kojima je globalizacija pronašla svoj put ka mijenjaju i
ujedinjavanju zemalja i naroda odnose se na kulturu, politiku, društvo, životnu okolinu i
ekonomiju. Ono je vidljivo ponajprije u kulturi gdje imamo europske zemlje koje ipak prate
određene standarde i trendove, a s druge strane američke koje vode drugačija kulturna
obilježja. Isto tako udruživanjem zemalja u određene organizacije, unije i dr. diktira im se
zajednička politika i ekonomija, a time se građanima zemalja mijenja životna okolina.
Naravno, uvijek postoje i oni koji se protive takvim utjecajima, pa u ovome slučaju govorimo
o antiglobalistima. Oni djeluju u određenim pokretima i državnim politikama kako bi se
suprotstavljali globalizaciji. Oni u globalizaciji prepoznaju velike razlike između siromašnih i
bogatih, između rasnih i dobnih skupina i dr.
Abstract (english) In this final work I am going to thoroughly analysis process of globalization, her making as
well as every positive and negative connotation of globalization, influence on society and
individual and global business. That segment leads to modern business which will have his
own importance in this work. In every leading title in this text, globalization is projected as
their main initiator. It is considered that globalization has begun after World War ll. As she
emerged, the world became smaller. People get their needed informations much easier, with
modern technology, which is used for any form of activity, whether it is about shopping,
paying their bills, etc. Alongside every opportunities we get, poorer and the poorest countries
of the world can't seem to get their way out of poverty. We are witnessing big corporations
dictate all of the terms on the smaller companies. In that story developed countries become
even wealthier, while the poor countries draw their natural wealth. Still globalization leads to
unite countries and people, that results in positive global organizations in order to reduce
differences between rich and poor countries. Main dimension in which globalization found its
path to change and unite countries and people in culture, politics, society, economy and
surroundings. It can be seen the most in culture where we are witnessing european countries
that are following certain standards and trends. On the other hand, Americans are nurturing
different customs. Joining countries into certain organizations and unions dictates common
politics and economy, which makes citizens change their lifely environment. There are also
some people that are against those influences, so in this case , we're are talking about antiglobalists. They act in certain
parties and state politics , so they could oppose to globalization.
In globalization , they recognize some big differentials between rich and poor, also between
racial and age categories.
Keywords
globalizacija
antiglobalisti
suvremeno poslovanje
suvremena tehnologija
Keywords (english)
globalization
anti-globalization
modern business
modern technology
Language croatian URN:NBN urn:nbn:hr:145:609546 Study programme Title: Marketing Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Repository EFOS REPOSITORY Created on 2018-10-04 12:36:04
