This graduate paper shows how the combination of multimedia marketing and social networks introduce new ways of advertising and promoting products, events and people oriented to the young population or adolescents as the most widely used social network users. Previously mentioned combination of multimedia marketing and social networks with the widespread and coverage of almost all areas of the worldwide Internet, as well as the fact that it’s used by 80% of people, for marketing experts has become a new concept of advertising in which it takes place, apart from classical promotion, and through appropriate social media intermediaries. Adolescents spend most of their free time online, reviewing profiles of known and lesser known influential people; They follow where they move, what they buy, consume, what products they use. In addition, they are enabled with constant interaction with both producers and intermediaries in the trade processes they pass through. They have the opportunity to publicly express their needs and provide guidance for improvement if they feel that there is space for this. It can be said that the creators of their positive purchasing experience they are benefited from are consumers themselves, as well as companies and intermediaries they use to reach their target markets. The application of marketing through multimedia on social platforms contributed to the creation of informed young consumers who will develop into satisfied consumers, and to the benefit of all involved in the process.