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master's thesis
Utjecaj društvenih mreža na ponašanje potrošača i njihov odabir pri kupnji
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:892711
Stanić, Dražen
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Stanić, D. (2018). Utjecaj društvenih mreža na ponašanje potrošača i njihov odabir pri kupnji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:892711

Stanić, Dražen. "Utjecaj društvenih mreža na ponašanje potrošača i njihov odabir pri kupnji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:892711

Stanić, Dražen. "Utjecaj društvenih mreža na ponašanje potrošača i njihov odabir pri kupnji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:892711

Stanić, D. (2018). 'Utjecaj društvenih mreža na ponašanje potrošača i njihov odabir pri kupnji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:892711

Stanić D. Utjecaj društvenih mreža na ponašanje potrošača i njihov odabir pri kupnji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:892711

D. Stanić, "Utjecaj društvenih mreža na ponašanje potrošača i njihov odabir pri kupnji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:892711

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TitleUtjecaj društvenih mreža na ponašanje potrošača i njihov odabir pri kupnji
Title (english)The impact of social networks on consumer behavior and their choice of purchasing
AuthorDražen Stanić
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberAntun Šundalić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-03-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U istraživanju se objašnjava pojam društvenih mreža od samog početka umrežavanja; napredak tehnologije donosi i ubrzani razvoj i pojavu različitih društvenih mreža. O ubrzanosti pojave i brojnosti društvenih mreža u istraživanju nam slikovito pokazuje i ilustracija lente vremena na kojoj je prikazana pojava društvenih mreža. O odabranim društvenim mrežama se kasnije u radu detaljnije govori. Rad obuhvaća i područje poslovne komunikacije gdje se kroz vrste i oblike poslovne komunikacije pobliže upoznaje s pojmom, nakon čega se objašnjvaju i pojmovi e – komunikacije i e – marketinga koji su ključni za oglašavanje putem društvenih mreža. Izabrane su mreže Linkedln, Facebook, Twiter, My Space, Google+ te je opisan način na koji funkcioniraju te kako se najbolje mogu iskoristiti za promoviranje, odnosno oglašavanje. Za svaku mrežu pojedinačno navedene su poneke značajke i način otvaranja profila, te je objektivno donesen sud o isplativosti promoviranja na svakoj od njih usporedno s ostalima. Smatra se da je najisplativije za poduzeće promovirati se, ako ima mogućnosti, na svim dostupnim društvenim mrežama, što bi povećalo šanse za uspjeh. Istraživanju doprinosi i provedeno istraživanje autora na stotinjak ispitanika putem online ankete. U anketi se od ispitanika očekivalo da iznesu svoje mišljenje i iskustva vezana uz promotivne aktivnosti na društvenim mrežama i stav koliko takve aktivnosti dopiru do njiih samih.
Abstract (english)
The research explains the notion of social networks since the beginning of networking; technology advances bring the accelerated development and appearance of different social networks. About the acceleration of the occurrence and the number of social networks in the research we are also illustrated by the illustration of the lens of time in which the appearance of social networks is shown. About the selected social networks are discussed later in the paper. The paper also covers the field of business communication, where the types and forms of business communication get acquainted with the concept more closely, after which the concepts of e - communications and e - marketing are also key to social networking. Selected networks are Linkedln, Facebook, Twiter, My Space, Google+, and they describe how they work and how they can best be used for promotion or advertising. Each of the networks individually lists some of the features and the way of opening the profile, and a court of fairness on promoting each and every one of them was objectively compared to others. It is considered to be the most cost-effective way for a company to promote, if available, all available social networks, which would increase the chances of success. The survey contributed and conducted a survey of about one hundred respondents through online surveys. In the survey, the respondents expected to express their opinions and experiences regarding promotional activities on social networks and the attitude that such activities reach to their own.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:892711
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2018-03-29 09:48:31