Scientific paper - Preliminary note / Short communication
THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT

Koporčić, Nikolina; Tolušić, Zdravko; Rešetar, Zlatko (2017)
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Koporčić, N., Tolušić, Z. & Rešetar, Z. (2017). THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30. (2), 429-440. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:843716

Koporčić, Nikolina, et al. "THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, no. 2, 2017, pp. 429-440. https://urn.nsk.hr/urn:nbn:hr:145:843716

Koporčić, Nikolina, Zdravko Tolušić and Zlatko Rešetar. "THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 30, no. 2 (2017): 429-440. https://urn.nsk.hr/urn:nbn:hr:145:843716

Koporčić, N., Tolušić, Z. and Rešetar, Z. (2017) 'THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30(2), pp. 429-440. Available at: https://urn.nsk.hr/urn:nbn:hr:145:843716 (Accessed 23 February 2019)

Koporčić N, Tolušić Z, Rešetar Z. THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2017 December 29 [cited 2019 February 23];30(2):429-440. Available at: https://urn.nsk.hr/urn:nbn:hr:145:843716

N. Koporčić, Z. Tolušić and Z. Rešetar, "THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, no. 2, pp. 429-440, December 2017. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:843716. [Accessed: 23 February 2019]