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undergraduate thesis
Novi trendovi u oglašavanju
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:792860
Lauc, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Lauc, A. (2017). Novi trendovi u oglašavanju (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:792860

Lauc, Ana. "Novi trendovi u oglašavanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:792860

Lauc, Ana. "Novi trendovi u oglašavanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:792860

Lauc, A. (2017). 'Novi trendovi u oglašavanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 27 March 2023, https://urn.nsk.hr/urn:nbn:hr:145:792860

Lauc A. Novi trendovi u oglašavanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2017 [cited 2023 March 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:792860

A. Lauc, "Novi trendovi u oglašavanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:792860

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Metadata
TitleNovi trendovi u oglašavanju
Title (english)NEW TRENDS IN ADVERTISING
AuthorAna Lauc
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Promocija je dio marketing miksa, element od velike važnosti, jer predstavlja komunikaciju između proizvođača i kupaca. Glavna uloga promocije je informiranje kupaca o poduzeću i karakteristikama proizvoda. Promocija obuhvaća odnose s javnošću, publicitet, osobnu prodaju, unapređenje prodaje i oglašavanje. U završnom radu je naglasak stavljen na oglašavanje. Oglašavanje se često poistovjećuje s reklamom, što nije isto jer je reklama agresivan način prodaje, dok oglašavanje predstavlja prodaju proizvoda usmjerenu isključivo na želje i potrebe potrošača. Kroz godine odnosi s potrošačima su evoluirali pa su u skladu s tim nastali i novi trendovi u oglašavanju poput gerila marketinga, content marketinga i online marketinga. Novi trendovi u oglašavanju su u potpunosti nekonvencionalni te se najviše odnose na oglašavanje putem interneta. Kako bi se shvatili novi trendovi u oglašavanju, u završnom radu će se isti objasniti na primjeru poduzeća pivnica „Merlon“.
Abstract (english)
Promotion is part of marketing mix, it is of great importance because it represents communication between manufacturers and customers. The main role of the promotion is to inform customers of the company and the characteristics of the product. Promotion includes public relations, publicity, personal sales, sales promotion and advertising. In the final paper, emphasis is placed on advertising. Advertising is often identified with advertising, which is not the same as advertising is an aggressive way of selling, while advertising is the product of sales directed exclusively to the wishes and needs of consumers. Throughout the year, the relationship with consumers has evolved and accordingly new trends in advertising such as marketing, content marketing and online marketing have emerged. New advertising trends are completely unconventional and most relate to advertising over the Internet. In order to understand the new trends in advertising, the final work will be explained in the example of the Merlon tavern.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:792860
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2017-10-23 15:13:15