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DIRECT MARKETING AND PROMOTION AT POINT OF SALE
Ana Gregić (2017)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Cite this document...

Gregić, A. (2017). Izravni marketing i promocija na mjestu prodaje (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:005409

Gregić, Ana. "Izravni marketing i promocija na mjestu prodaje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:005409

Gregić, Ana. "Izravni marketing i promocija na mjestu prodaje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:005409

Gregić, A. (2017). 'Izravni marketing i promocija na mjestu prodaje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 23 July 2019, https://urn.nsk.hr/urn:nbn:hr:145:005409

Gregić A. Izravni marketing i promocija na mjestu prodaje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2017 [cited 2019 July 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:005409

A. Gregić, "Izravni marketing i promocija na mjestu prodaje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:005409

Metadata
TitleIzravni marketing i promocija na mjestu prodaje
Title (english)DIRECT MARKETING AND PROMOTION AT POINT OF SALE
AuthorAna Gregić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Naziv ovog završnog rada jest Izravni marketing i promocija na mjestu prodaje. U ovom radu će biti objašnjena uloga izravnog marketinga, te njegovo češće korištenje u današnje vrijeme. Prilikom izrade završnog rada koristili smo se metodom sekundarnih podataka, odnosno literaturom na hrvatskom jeziku, te upotrebom interneta kao suvremenog izvora. Stručna literatura kojom smo se služili jest knjiga Upravljanje marketingom, Philipa Kotlera, knjiga Integrirana marketinška komunikacija, autorice Tanje Kesić, te knjiga Osnove marketinga, profesora Marcela Melera.
Abstract (english)
The title of this final paper is Direct marketing and promotion at point of sale. In this final paper the role of direct marketing and its increasing usage nowadays will be explained. For making this final paper the method of collecting secondary data was used through literature in Croatian language and Internet as modern source of data. Basic literature were books Marketing Management by Philip Kotler, Integrirana marketinška komunikacija by Tanja Kesić and Osnove marketinga by Marcel Meler.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:005409
Study programmeTitle: Marketing
Study programme type: sveučilišni
Study level: preddiplomski
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
RepositoryEFOS REPOSITORY
Created on2017-10-02 11:01:48