Access restricted to students and staff of home institution
undergraduate thesis
5   1
DIRECT MARKETING AND PROMOTION AT POINT OF SALE
Ana Gregić (2017)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Cite this document...

Gregić, A. (2017). Izravni marketing i promocija na mjestu prodaje (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:005409

Gregić, Ana. "Izravni marketing i promocija na mjestu prodaje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:005409

Gregić, Ana. "Izravni marketing i promocija na mjestu prodaje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:005409

Gregić, A. (2017). 'Izravni marketing i promocija na mjestu prodaje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 17 February 2019, https://urn.nsk.hr/urn:nbn:hr:145:005409

Gregić A. Izravni marketing i promocija na mjestu prodaje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2017 [cited 2019 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:005409

A. Gregić, "Izravni marketing i promocija na mjestu prodaje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:005409

Metadata
TitleIzravni marketing i promocija na mjestu prodaje
AuthorAna Gregić
Mentor(s)Mane Medić (thesis advisor)
Abstract
Naziv ovog završnog rada jest Izravni marketing i promocija na mjestu prodaje. U ovom radu će biti objašnjena uloga izravnog marketinga, te njegovo češće korištenje u današnje vrijeme. Prilikom izrade završnog rada koristili smo se metodom sekundarnih podataka, odnosno literaturom na hrvatskom jeziku, te upotrebom interneta kao suvremenog izvora. Stručna literatura kojom smo se služili jest knjiga Upravljanje marketingom, Philipa Kotlera, knjiga Integrirana marketinška komunikacija, autorice Tanje Kesić, te knjiga Osnove marketinga, profesora Marcela Melera.
Keywordsmarketing Internet direct marketing goals functions promotion advertisement
Parallel title (English)DIRECT MARKETING AND PROMOTION AT POINT OF SALE
Committee MembersMane Medić (committee chairperson)
Branko Matić (committee member)
Blaženka Hadrović Zekić (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeMarketing
Academic title abbreviationuniv. bacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2017-09-19
Parallel abstract (English)
The title of this final paper is Direct marketing and promotion at point of sale. In this final paper the role of direct marketing and its increasing usage nowadays will be explained. For making this final paper the method of collecting secondary data was used through literature in Croatian language and Internet as modern source of data. Basic literature were books Marketing Management by Philip Kotler, Integrirana marketinška komunikacija by Tanja Kesić and Osnove marketinga by Marcel Meler.
Parallel keywords (Croatian)marketing Internet izravni marketing ciljevi funkcije promocija oglašavanje
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:005409
Repositoryhttps://repozitorij.efos.hr