| Title | Donošenje poslovnih odluka na temelju web analitike |
| Author | Marko Bošnjaković |
| Mentor(s) | Marijana Zekić Sušac (thesis advisor)
|
| Abstract | Ovaj rad ima za cilj prikazati kako se alati za web analitiku, tj. izvješća u tim alatima mogu koristiti u procesu donošenja poslovnih odluka. Na samom početku će biti dana teorijska osnova kao temelj rada. U tom će poglavlju biti dan pregled poslovne inteligencije u sklopu čega će se obraditi ETL procesi i pojam vrijednosti informacija. Bit će detaljnije pojašnjen pojam web analitike te što ona obuhvaća. Nakon toga će, u poglavlju Metodologija rada, biti navedene znanstvene metode korištene prilikom pisanja rada te problemi na koje se nailazilo prilikom pisanja rada. U četvrtom će poglavlju biti opisani rezultati istraživanja te će se detaljnije pojasniti koji su alati korišteni prilikom pisanja rada, koja su izvješća dostupna u korištenim alatima te kako se na temelju te analitike mogu donositi poslovne odluke. U tom će se odlomku slikovnim prikazima dočarati mogućnosti korištenih alata. Nakon toga će biti dana razrada same teme te, u konačnici, zaključci do kojih se došlo po završetku pisanja rada. |
| Keywords | business intelligence web analytics business decision making |
| Parallel title (English) | MAKING BUSINESS DECISIONS BASED ON WEB ANALYTICS |
| Committee Members | Marijana Zekić Sušac (committee chairperson)
Davor Dujak (committee member)
Domagoj Sajter (committee member)
|
| Granter | Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek |
| Lower level organizational units | Chair of Quantitative Methods and Informatics |
| Place | Osijek |
| State | Croatia |
| Scientific field, discipline, subdiscipline | SOCIAL SCIENCES
Economics
Business Informatics
|
| Study programme type | university |
| Study level | graduate |
| Study programme | Business economy; specializations in: Business Informatics |
| Study specialization | Business Informatics |
| Academic title abbreviation | mag.oec. |
| Genre | master's thesis |
| Language | Croatian |
| Defense date | 2017-06-30 |
| Parallel abstract (English) | The goal of this paper is to present how web analytics tools and available reports in those tools can be used in process of making business decisions. The beginning of the paper will cover the theoretical basis of the theme. This chapter will present the concept of business intelligence within which will be presented ETL processes and concept of value of information. The term of web analytics will be explained in more detailed way. Afterwards, in the chapter Methodology of the paper, scientific methods used during writing this paper and encountered problems will be brought up. Results of the research will be described in the fourth chapter alongside of used tools, available reports in those tools and how can they be used in making decision making process even better. In this chapter all the features of the available reports will be presented through number of images. Afterwards the theme will be elaborated and finally, at the end, the conclusion of the paper. |
| Parallel keywords (Croatian) | poslovna inteligencija web analitika donošenje poslovnih odluka |
| Resource type | text |
| Access condition | Access restricted to students and staff of home institution |
| Terms of use |  |
| URN:NBN | https://urn.nsk.hr/urn:nbn:hr:145:237073 |
| Committer | Gordana Kradijan |
