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master's thesis
Proces razvoja i uvođenje novog proizvoda na tržište
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:378230
Miljanović-Špika, Zdenka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

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Miljanović Špika, Z. (2017). Proces razvoja i uvođenje novog proizvoda na tržište (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:378230

Miljanović Špika, Zdenka. "Proces razvoja i uvođenje novog proizvoda na tržište." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:378230

Miljanović Špika, Zdenka. "Proces razvoja i uvođenje novog proizvoda na tržište." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:378230

Miljanović Špika, Z. (2017). 'Proces razvoja i uvođenje novog proizvoda na tržište', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 02 October 2023, https://urn.nsk.hr/urn:nbn:hr:145:378230

Miljanović Špika Z. Proces razvoja i uvođenje novog proizvoda na tržište [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2017 [cited 2023 October 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:378230

Z. Miljanović Špika, "Proces razvoja i uvođenje novog proizvoda na tržište", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:378230

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Metadata
TitleProces razvoja i uvođenje novog proizvoda na tržište
Title (english)DEVELOPMENT PROCESS AND IMPLEMENTATION OF NEW PRODUCTS ON THE MARKET
AuthorZdenka Miljanović-Špika
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberŽeljko Požega (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-06-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kako je tržište stalan i organiziran oblik dovođenja u kontakt ponude s potražnjom te mehanizam kojim se reguliraju odnosi prodavača i kupaca u uvjetima razmjene tako je vrlo važno da se na tom tržištu u pravo vrijeme i u rukama pravih kupaca nađe pravi proizvod. Zbog toga je potrebno razumjeti proces razvoja i uvođenja novog proizvoda na tržište kojim je objašnjena procedura razvoja proizvoda od same ideje do njegovog ulaska na tržište. Pri tome je bitno da se provede proces istraživanja tržišta koji se smatra organiziranim, planiranim i kreativnim oblikom marketing aktivnosti poduzeća, te koji započinje određenim problemom koji treba riješiti. Na temelju rezultata istraživanja poslovni subjekti donose daljnje odluke u svom poslovanju i o poduzimanju daljnih aktivnosti za rješavanje problema što u konačnici olakšava postupak razvoja novog proizvoda. Uporabom raznih metoda istraživanja moguće je napraviti segmentaciju tržišta koja se radi zbog razumijevanja tržišta na kojem želimo prodavati naše proizvode. Poslovni subjekti, s obzirom da kupci žele nove proizvode, a konkurencija će učiniti sve da ih što je moguće prije opskrbi, kontinuirano rade na usavršavanju svojih napredovanja kako bi uvijek bili bolji od konkurencije, pa to rade i kroz razvoj i uvođenje novog proizvoda na tržište o čemu će se najviše pisati u ovom radu.
Abstract (english)
As the market is a permanent and organized way of demand’s getting in touch with supply and a mechanism regulating the relationship between sellers and buyers in exchange terms, it is very important to find the right product in the market at the right time and in the hands of genuine buyers. It is therefore necessary to understand the process of developing and introducing a new product on the market explaining the product development process from the idea itself to its entry into the market. It is important to conduct a market research process that is considered an organized, planned and creative form of business marketing activity, which starts with a certain problem to be solved. Based on the results of the research, business entities make further decisions in their business and take further action to solve the problem, which ultimately facilitates the process of developing a new product. By using various research methods it is possible to make a segmentation of the market for the understanding of the market where we want to sell our products. Businesses, as buyers want new products, and the competition do everything it can to supply those businesses as soon as possible, continually work to perfect their progress in order to always be better than the competition, so they work through the development and introduction of a new product on the market. Most of this will be covered in this graduate paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:378230
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2017-07-07 07:46:43