Title Visoko obrazovanje u funkciji razvoja projektnih kompetencija za tržište rada
Title (english) THE ROLE OF HIGHER EDUCATION IN THE DEVELOPMENT OF PROJECT COMPETENCIES FOR THE LABOUR MARKET
Author Zlatko Barilović
Mentor Mirna Leko Šimić (mentor)
Committee member Igor Vrečko (predsjednik povjerenstva) MBZ: 20387
Committee member Mirna Leko Šimić (član povjerenstva)
Committee member Helena Štimac (član povjerenstva)
Granter Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek Osijek
Defense date and country 2017-02-24, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Universal decimal classification (UDC ) 658 - Business management, administration. Commercial organization
Abstract Današnje organizacije svakodnevno se susreću s različitim izazovima modernoga poslovanja. Ako u takvim uvjetima žele održati ili povećati svoju konkurentnost, one moraju konstantno pronalaziti različita nova rješenja. Ta rješenja moraju biti vezana uz stalno izvođenje procesa stvaranja, pri čemu se misli na izvedbu kontinuiranih i projektnih procesa. Iako većinu cjelokupne poslovne aktivnosti u svijetu čine kontinuirani procesi, evidentirano je kako bi temelj za rast i razvoj svake organizacije trebali biti jednokratni, ciljno i vremenski ograničeni procesi, a to su projekti. Kako bi se postigla učinkovita izvedba i uspješnost projekata, od ključne je važnosti u organizacijama osigurati dobar sustav projektnog menadžmenta. Iako su projektni procesi evidentirani kao osnova za rast i razvoj organizacija, prema rezultatima nekih istraživanja samo se oko 40% projekata izvede uspješno. Jedan od razloga za tako loše rezultate jest loša osposobljenost (kompetentnost) ljudi koji sudjeluju u bilo kojoj ulozi i fazi projekata. Projektnu kompetentnost kod osoba koje sudjeluju u radu na projektima moguće je prije svega povećati kroz proces cjeloživotnoga učenja. U tom procesu najjača karika trebao bi biti sustav visokoga obrazovanja, koji treba omogućiti podizanje razine razvijenosti projektnih kompetencija kod osoba koje pohađaju određene studijske programe, a prvenstveno one koji su specijalizirani za područje projektnog menadžmenta. Broj studijskih programa s područja projektnog menadžmenta u Republici Hrvatskoj još je uvijek nedostatan, te je prepoznat samo jedan program koji nudi mogućnost stjecanja cjelovitoga skupa svih potrebnih projektnih kompetencija. Taj je studij specijalistički diplomski stručni studij Projektni menadžment, koji se izvodi na Veleučilištu Baltazar Zaprešić, a navedeni studij predstavlja i jedini s područja Republike Hrvatske, ali i šire regije koji je akreditirala jedna od dviju vodećih svjetskih organizacija s područja projektnog menadžmenta. Osim pružanja mogućnosti razvoja specifičnih kompetencija, svaki studijski program (pa tako i onaj s područja projektnog mendžmenta) svoju konkurentnost treba graditi na stalnome podizanju kvalitete svoje obrazovne usluge, ali i primjeni marketinške koncepcije poslovanja. Iz prethodno navedenih razloga središnji je cilj ove doktorske disertacije bio istražiti potrebu poslodavaca za projektnim kompetencijama kod zaposlenika na tržištu rada u Republici Hrvatskoj te mogućnosti stjecanja takvih kompetencija kroz trenutni sustav visokoga obrazovanja. S ciljem ispunjavanja prethodno navedenoga cilja, iz kojega su proizašli i ostali pojedinačni ciljevi te hipoteze disertacije, provedeno je empirijsko istraživanje koje se sastojalo od četiriju koraka. Istraživanje je provedeno metodom ankete, a svaki od četiriju anketnih upitnika bio je posebno pripremljen za specifičnu ciljanu skupinu (poslodavce na hrvatskome tržištu rada, poslodavce diplomanata studija Projektni menadžment, diplomante Projektnoga menadžmenta te trenutne studente istoga studija). Elementi projektnih kompetencija promatrani kroz prva tri dijela ovoga istraživanja preuzeti su iz temeljnoga dokumenta International Project Management Associationa pod nazivom IPMA Competence Baseline V.3.0. (s obzirom na to da je u vrijeme provođenja istraživanja novi ICB V.4.0. bio u pripremi), dok se za istraživanje kvalitete obrazovne usluge koristio prilagođeni upitnik temeljen na SERVQUAL modelu metode deskriptivne statističke analize, koji se najčešće koristi za mjerenje diskrepancija između očekivane i stvarno doživljene kvalitete usluge. Prvi dio istraživanja proveden je na uzorku od 330 organizacija s područja Republike Hrvatske. Drugi dio istraživanja proveden je na uzorku od 30 organizacija u kojima su zaposleni diplomanti Projektnoga menadžmenta, dok je treći dio istraživanja proveden na uzorku od 104 diplomanta istoga studija. Posljednji, četvrti dio istraživanja, vezan uz kvalitetu obrazovne usluge i marketinšku orijentaciju studija, proveden je na uzorku od 137 trenutnih studenata Projektnoga menadžmenta. Rezultati provedenih istraživanja utvrdili su potrebu hrvatskoga tržišta rada za zaposlenicima s visokorazvijenim projektnim kompetencijama. Također je utvrđeno i da je razinu projektnih kompetencija moguće podići kroz visokoobrazovni sustav, točnije kroz specijalizirane studijske programe s područja projektnog menadžmenta. Rezultati istraživanja ukazuju i na činjenicu da promatrani studij projektnog menadžmenta pruža visoku kvalitetu svoje obrazovne usluge te da na nju pozitivno utječe i marketinška orijentacija studija, što bi trebalo imati značajnu ulogu u njegovoj konkurentnosti na tržištu visokoobrazovnih usluga u Republici Hrvatskoj.
Abstract (english) Today's business systems face a variety of challenges to modern business operation on a daily basis. If they strive to maintain or increase their competitiveness in such circumstances, they need to keep seeking new solutions. These solutions have to be part of a continuous creation process, i.e. implementation of continuous and project processes. Even though continuous processes account for most business activities throughout the world, it is obvious that projects as one-off, goal and time constrained processes, represent the basis for the growth and development of any business systems. In order for projects to be efficiently implemented and succeed, it is essential to provide business systems with an efficient project management system. Although project processes are seen as the basis for the growth and development of project systems, according to some research results, only 40% of projects are successfully implemented. One of the reasons for such poor results is lack of competence in people who participate in any project role and phase. Project competence in individuals participating in projects can primarily be enhanced through the process of life-long learning. Higher education should have the most important role in this process and should raise the level of project competence development in individuals who do certain study programmes, particularly in those specialising in project management. The number of study programmes in project management in the Republic of Croatia is still insufficient, and only one programme offering the acquisition of an entire set of required project competencies has been recognised. This study programme is the specialist graduate professional study programme of Project management carried out at The University of Applied Sciences Baltazar Zaprešić. This programme is the only one in the Republic of Croatia, as well as in the region, that has been accredited by one of the two leading world organisations in the field of project management. Apart from offering an opportunity to develop specific competencies, each study programme (including the one in the field of project management) should build its competitiveness on continuous enhancement of the quality of its educational services as well as on applying the marketing concept in business operation.
For all the above mentioned reasons, the main aim of this doctoral thesis is to research the need of employers for project competencies in individuals on the Croatian labour market, who are their potential employees, and the opportunities for acquiring such competencies through the existing higher education system. In order to achieve this aim, which has generated the other individual objectives and the hypotheses of this thesis, empirical research consisting of four steps has been carried out. The research was based on a survey, and each of the four questionnaires was prepared for a specific target group (employers in the Croatian labour market, employers of Project management graduates, Project management graduates and students currently studying Project management). Elements of project competencies as seen in the first three parts of this research have been taken from the fundamental document of the International Project Management Association entitled IPMA Competence Baseline V.3.0. (since at the time when the research was being conducted the new ICB V.4.0 was still being worked on). In the research into quality of educational services an adapted questionnaire based on the SERVQUAL model of the descriptive statistical analysis method was applied, which is commonly used for measuring discrepancies between the expected and the experienced quality of service. The first part of the research was conducted on a sample of 330 business systems based in the Republic of Croatia. The second part was carried out on a sample of 30 business systems which employ Project management graduates, while the third part of the research was based on a sample of 104 Project management graduates. Finally, the fourth part of the research related to the quality of educational services and marketing orientation of the study programme was conducted on a sample of 137 Project management students. The results of the research suggest that in the Croatian labour market there is a need for employees with highly developed project management competencies. It also points to the fact that the level of project management competencies can be raised through the higher education system, more specifically, through specialised study programmes in the field of project management. Research results also suggest that the said Project management study programme offers a high quality of educational services and the marketing orientation of the study programme has a positive impact on the quality, which should have a significant role in the programme’s competitiveness in the market of higher educational services in the Republic of Croatia.
Keywords
projekt
projektni menadžment
projektne kompetencije
cjeloživotno obrazovanje
visoko obrazovanje
tržište rada
kvaliteta obrazovne usluge
marketing
marketinška orijentacija
Keywords (english)
project
project management
project competencies
life-long education
higher education
labour market
quality of educational services
marketing
marketing orientation
Language croatian
URN:NBN urn:nbn:hr:145:607305
Study programme Title: Postgraduate doctoral study Management Study programme type: university Study level: postgraduate Academic / professional title: doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija (doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Repository EFOS REPOSITORY
Created on 2017-05-18 10:51:49