master's thesis
WINE TOURISM POTENTIAL CITY OF KUTJEVO

Josip Budimir (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za marketing
Metadata
TitleTurističko - vinski potencijal Grada Kutjeva
AuthorJosip Budimir
Mentor(s)Drago Ružić (thesis advisor)
Abstract
Turizam je ekonomska pojava i gospodarska grana važna za razvoj Republike Hrvatske, a može se promatrati i kao umjetnost i vještina pružanja usluga posjetiteljima. Cilj Strategije razvoja turizma Republike Hrvatske do 2020. je povećati konkurentnost i investicije, osigurati smještajne kapacitete, povećati zapošljavanje i turističku potrošnju te razvijati nove oblike turizma temeljene na doživljaju i iskustvu. Vinski turizam je poseban oblik turističke ponude koji sjedinjuje brojna iskustva – okusna, mirisna i zvučna s kulturom i životnim stilom određene regije, njenom povijesti, prirodnim ljepotama i atrakcijama. Stvaranje vinsko-turističke destinacije jedan je od načina razvoja turizma na području Kutjeva, koji u centar stavlja vino – graševinu. Graševina je autohtona sorta ovog područja i izgradnja interpretacijskog centra posvećenog graševini s kvalitetnom ponudom i brojnim dodatnim sadržajima, može privući posjetitelje i omogućiti im jedinstven doživljaj. U ovom radu istraženi su turistički i vinski potencijali grada Kutjeva te je prikazan projekt "Svijet graševine", projekt od velike važnosti za razvoj Kutjeva kao turističke destinacije.
Keywordstourism wine tourism competitiveness experience interpretation center wine graševina tourist potential tourist destination
Parallel title (English)WINE TOURISM POTENTIAL CITY OF KUTJEVO
Committee MembersDrago Ružić (committee chairperson)
Mane Medić (committee member)
Blaženka Hadrović Zekić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-30
Parallel abstract (English)
Tourism is an economic and business branch important for the development of the Republic of Croatia, and can be Viewed both as art and skill of provision of services to visitors. The aim of The Strategy of Development of Tourism in The Republic of Croatia until 2020 is to increase of competitiveness and investment, provide acomodation space, increase employment and tourist consumption and also to develop new tourist services based on sensation and experience. Vine tourism is a special kind of tourist offer which unites numerous experience – taste, smell and sound with culture and life style of a certain region, its history, natural beauties and atractions. Making of a vine-tourist destination is one way to develop tourism in Kutjevo, which puts vine – graševina – in its centre. Graševina is an autochthonous sort of this region and building a interpretation centre dedicated to graševina, with quality offer and numerous additional contents can attract visitors and give them unique experience. In this paper tourist and vine potentials of the city of Kutjevo are examined. The project The World of Graševina, very important one for the development of Kutjevo as a tourist destination is also shown.
Parallel keywords (Croatian)turizam vinski turizam konkurentnost iskustvo interpretacijski centar vino graševina turistički potencijali turistička destinacija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:136669
CommitterGordana Kradijan