Scientific paper - Preliminary note / Short communication
Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development

Moczadlo, Regina; Strotmann, Harald; Volkert, Jürgen (2014)
Metadata
Language English
Title (English)Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development
AuthorMoczadlo, Regina
Strotmann, Harald
Volkert, Jürgen
Abstract (English)
Bayer CropScience is carrying out a Model Village Project (MVP) in rural India as part of their supply chain management and their corporate social responsibility activities. The MVP includes actions related to future business cases and higher competitiveness as well as philanthropic activities. The preparation of future business case actions aims at creating prerequisites for win-win-situations. In the long run, these prerequisites, such as long-term business relations with suppliers based on trust from both sides, can lead to a higher competitiveness of the whole supply chain and simultaneously improve human development. The impacts on the latter are evaluated using the capability approach (CA) developed by Amartya Sen (2000, c1999). The case of the MVP indicates the potential of companies to contribute to human development on a strategic win-win basis. Actions have to be distinguished based on the living and financial conditions different supplier groups face. In the future, the MVP aims at assessing whether and how MNCs may be able to combine competitive enhancement with human development, provided that potential corporate risks for the villagers’ human development are also taken into account.
Keywords (English)Competitiveness social supply chain management corporate social responsibility human development and capability approach rural India
Publication typescientific paper - preliminary note / short communication
Publication statuspublished
Peer reviewpeer review
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numbering2014, Vol. XXVII, No. 2, pp 327-340
ISSN0353-359X
e-ISSN1847-2206
Datepublication: 24.12.2014.
Article URLhttp://hrcak.srce.hr/132840
Scientific fieldSOCIAL SCIENCES
Economics
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:828866