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undergraduate thesis
Vrste promotivnih aktivnosti na instagramu
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:898493
Mikić, Sanja
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Mikić, S. (2020). Vrste promotivnih aktivnosti na instagramu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:898493

Mikić, Sanja. "Vrste promotivnih aktivnosti na instagramu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:898493

Mikić, Sanja. "Vrste promotivnih aktivnosti na instagramu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:898493

Mikić, S. (2020). 'Vrste promotivnih aktivnosti na instagramu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:898493

Mikić S. Vrste promotivnih aktivnosti na instagramu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:251:898493

S. Mikić, "Vrste promotivnih aktivnosti na instagramu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:898493

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Metadata
TitleVrste promotivnih aktivnosti na instagramu
Title (english)Types of promotional activities on instagram
AuthorSanja Mikić
MentorVladimir Rismondo (mentor)
MentorTomislav Levak (sumentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
U ovom radu ukratko su prikazani različiti načini oglašavanja i promocije kroz povijest, kao i njihove promjene, sve do današnjega suvremenog društva te pojave i razvoja novih medija. Iznesen je pregled na koji način influenceri,osobe koje nad svojim pratiteljima imaju određeni utjecaj, upravljaju svojim promocijama i kako surađuju s brendovima i tvrtkama. Opisan je razvoj društvene mreže Instagram i utjecaj koji ima kako na svakodnevni život, tako i na razvoj oglašavanja i razvitak tzv. influencer marketinga. Pri tome se razmatraju i objašnjavaju vrste influencera, od mikro do megainfluencera te koja su njihova obilježja te na koji način influencer marketing utječe na opći pojam marketinga. Također, opisane su neke od mogućnosti Instagrama poput opcija „priča“ i opcije „swipe-up“ kao i kako one pogoduju influencerima kod oglašavanja i promocija. Cilj ovog rada bio je prikazati na koji način je pojava Instagrama utjecala na razvoj oglašavanja i promocija na internetu te prikazati različite načine na koje influenceri i tvrtke surađuju na Instagramu.
Abstract (english)
This paper presents a short summary of different ways of advertising and promotions throught history and their changes until todays modern society and development of new medias. It provides a detailed overview of how influencers, people who have a certain influence over their following, manage their promotions and how they collab with different brands and companies. It explains the development of Instagram and how it affects the everyday life of its users and how it affects the development of advertising in general and influencer marketing. It also investigates different types of influencers, from micro to mega-influencers and the characteristics of each and how influencer marketing affects marketing in general. Some Instagram features like 'stories' and 'swipe up' are described and how they help influencers with sponsorships and promotions. The purpose of this paper is to explain how has Instagram affected advertising and promotions online and to show different ways influencers and companies use to collab on Instagram.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:898493
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRepository of the Academy of Arts and Culture in Osijek
Created on2021-06-14 12:23:59