Sportski marketing na primjeru nogometnog kluba "Chelsea F.C."

Ivić, Lana

undergraduate thesis

Sportski marketing na primjeru nogometnog kluba "Chelsea F.C."

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. urn:nbn:hr:251:553128

Ivić, Lana

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Ivić, L. (2019). Sportski marketing na primjeru nogometnog kluba "Chelsea F.C." (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:553128

MLA 8th Edition

Ivić, Lana. "Sportski marketing na primjeru nogometnog kluba "Chelsea F.C."." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:553128

Chicago 17th Edition

Harvard

Ivić, L. (2019). 'Sportski marketing na primjeru nogometnog kluba "Chelsea F.C."', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 24 March 2023, https://urn.nsk.hr/urn:nbn:hr:251:553128

Vancouver

Ivić L. Sportski marketing na primjeru nogometnog kluba "Chelsea F.C." [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2023 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:251:553128

IEEE

L. Ivić, "Sportski marketing na primjeru nogometnog kluba "Chelsea F.C."", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:553128

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:553128

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Metadata

Title	Sportski marketing na primjeru nogometnog kluba "Chelsea F.C."
Title (english)	Sports Marketing on the Example of Chelsea Football Club
Author	Lana Ivić
Mentor	Iva Buljubašić (mentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2019-09-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Interdisciplinary Social Sciences
Abstract	Marketing je najlakše opisati kao obavljanje svih marketinških aktivnosti koje upoznavaju proizvode i usluge s krajnjim potrošačima i/ili korisnicima. Zadovoljavanje njihovih potreba je ključ koji otvara vrata uspjehu – upravo se ono stavlja u središte pozornosti kada je riječ o bilo kojoj marketinškoj aktivnosti. U sportskom marketingu, kupci/potrošači/korisnici su navijači i ljubitelji sporta te su potrebne određene strategije i napori kako bi se zadovoljile njihove želje za sportskim proizvodima. Sponzorstvo u sportskom marketingu igra veliku ulogu jer je postalo jedan od glavnih izvora novca u nogometnim klubovima, a ulaganja u sport su se pokazala kao najprofitabilnija jer veliki proizvođači sportske opreme i svjetske tvrtke koje postanu korporativni sponzori kluba, uistinu mogu mirno spavati. Takva vrsta podržavanja nogometnog poslovanja i načina zarade će se još dugo prakticirati jer se najpopularnijem sportu na svijetu ne nazire kraj. Kada je riječ o digitalnom svijetu, on uvelike poboljšava poslovanje nogometnih klubova jer iz dana u dan potiče rast inovacija i novih mogućnosti. Partnerstva između klubova i kompanija donose novac objema stranama, a situacije u kojoj su obje strane pobjedničke, najpoželjnije su situacije u svijetu sportskog (u ovom slučaju, nogometnog) marketinga.
Abstract (english)	Marketing is most easily described as performing of all marketing activities that introduce products and services to end consumers/costumers. Meeting their needs is the key that opens the door to success – that is exactly what is put into focus when it comes to any marketing activity. In sports marketing, customers/consumers/users are fans and sports lovers. Certain strategies and efforts are needed to satisfy their desires for sports products. Sponsorship in sports marketing plays a big role as it has become one of the main sources of money in football clubs. Investment in sports has proven to be the most profitable so the big sports equipment manufacturers and global companies that become corporate sponsors of the club can truly sleep peacefully. This kind of support for the football business and the ways of making money will continue to be practiced for a long time because the most popular sport in the world still has no end in near future. When it comes to the digital world, it greatly enhances the business of football clubs as it encourages day-to-day growth in innovation and new opporunities. Partnerships between clubs and companies bring money to both parties, and situations where both sides are victorious are the most desirable situations in the world of sports (in this case, football) marketing.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:553128
Study programme	Title: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Cultural Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-01-28 16:45:49