Digitalna transformacija - konvergencija tradicionalnih medija te prilagodba suvremenim trendovima

Lukačević, Magdalena

undergraduate thesis

Digitalna transformacija - konvergencija tradicionalnih medija te prilagodba suvremenim trendovima

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. urn:nbn:hr:251:826700

Lukačević, Magdalena

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Lukačević, M. (2024). Digitalna transformacija - konvergencija tradicionalnih medija te prilagodba suvremenim trendovima (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:826700

MLA 8th Edition

Lukačević, Magdalena. "Digitalna transformacija - konvergencija tradicionalnih medija te prilagodba suvremenim trendovima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:826700

Chicago 17th Edition

Harvard

Lukačević, M. (2024). 'Digitalna transformacija - konvergencija tradicionalnih medija te prilagodba suvremenim trendovima', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 09 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:826700

Vancouver

Lukačević M. Digitalna transformacija - konvergencija tradicionalnih medija te prilagodba suvremenim trendovima [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2024 December 09] Available at: https://urn.nsk.hr/urn:nbn:hr:251:826700

IEEE

M. Lukačević, "Digitalna transformacija - konvergencija tradicionalnih medija te prilagodba suvremenim trendovima", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:826700

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:826700

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Metadata

Title	Digitalna transformacija - konvergencija tradicionalnih medija te prilagodba suvremenim trendovima
Title (english)	Digital transformation - The convergence of traditional media and adaptation to contemporary trends
Author	Magdalena Lukačević
Mentor	Luka Alebić (mentor)
Mentor	Snježana Barić-Šelmić (komentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2024-09-05, Croatia
Scientific / art field, discipline and subdiscipline	INTERDISCIPLINARY FIELDS OF ART
Abstract	Ovaj rad fokusirat će se na tradicionalne medije i njihovu adaptaciju u digitalnoj sferi. Istražit će se kako su novine, radio i televizija uspjeli odgovoriti na zahtjeve publike i tržišta u 21. stoljeću te na koji način se javnost informira putem tih medija. Također će se analizirati koje medije javnost najviše percipira kao pouzdane izvore informacija. Tradicionalni mediji suočili su se s izazovima digitalizacije i promjenama u potrošačkim navikama. Omasovljenjem interneta i mobilnih tehnologija, publika je postala sve više digitalno orijentirana, što je utjecalo na način na koji konzumira vijesti i informacije. Novine su se preusmjerile na mrežne platforme i razvile digitalna izdanja kako bi zadovoljile potrebe čitatelja koji preferiraju brz i jednostavan pristup informacijama. Radio postaje sve dostupniji putem internetskog prijenosa (streaminga) prilagođavajući se potrebama slušatelja koji žele pristupiti sadržaju na zahtjev. Televizija također evoluira kroz usluge videa na zahtjev i internetskih platformi za streaming, nudeći gledateljima veću fleksibilnost u gledanju programa. Osim prilagodbe tehnološkim promjenama, tradicionalni mediji također se suočavaju s izazovom povjerenja javnosti. U eri dezinformacija i lažnih vijesti, važno je istražiti kojim medijima ljudi najviše vjeruju kao pouzdanim izvorima informacija. Ključne riječi: Društvo, internet, komunikacija, konvergencija, mediji
Abstract (english)	This paper will focus on traditional media and their adaptation in the digital sphere. The paper will explore how newspapers, radio, and television have managed to respond to the demands of the audience and the market in the 21st century, as well as how the public obtains information through these media. Additionally, which media the public perceives as the most reliable sources of information will be analyzed. Traditional media have faced the challenges of digitization and changes in consumer habits. With the rise of the internet and mobile technologies, the audience has become increasingly digitally oriented, affecting how news and information are consumed. Newspapers have shifted to online platforms and developed digital editions to meet the needs of readers who prefer quick and accessible access to information. Radio is becoming more accessible through internet streaming, adapting to the needs of listeners who want on-demand access to content. Television is also evolving through video-on-demand services and internet streaming platforms, offering viewers greater flexibility in watching programs. In addition to adapting to technological changes, traditional media also face the challenge of public trust. In the era of misinformation and fake news, it is important to investigate which media people trust most as reliable sources of information. Analyzing the perception of trust in the media can provide insight into their role in society and their ability to inform the public in a transparent and reliable manner.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:826700
Study programme	Title: BA in Culture, Media and Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2024-09-19 10:28:48