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master's thesis
MARKETING U MUZEJIMA
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. urn:nbn:hr:251:911828
Dukovac, Josip
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Dukovac, J. (2018). MARKETING U MUZEJIMA (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:911828

Dukovac, Josip. "MARKETING U MUZEJIMA." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:911828

Dukovac, Josip. "MARKETING U MUZEJIMA." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:911828

Dukovac, J. (2018). 'MARKETING U MUZEJIMA', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 27 September 2023, https://urn.nsk.hr/urn:nbn:hr:251:911828

Dukovac J. MARKETING U MUZEJIMA [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2023 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:251:911828

J. Dukovac, "MARKETING U MUZEJIMA", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:911828

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Metadata
TitleMARKETING U MUZEJIMA
Title (english)MARKETING IN MUSEUMS
AuthorJosip Dukovac
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Glavna tema ovoga rada je marketing u muzejima, što on sve obuhvaća, točnije koje su njegove aktivnosti u muzeju i na koji način pomaže pri promociji sadržaja muzeja. Za početak će se prikazati što je marketing i navesti osnovne definicije kako bi se kasnije moglo prijeći na marketing u kulturi. Kada se shvati koji su ciljevi marketinga u kulturi i što on sve obuhvaća moguće je prijeći na muzejski marketing. Važnost marketinga u muzejima prikazat će se kroz implementaciju marketinškog miksa u radu muzeja, a prije toga bit će govora o nastanku marketinga u muzejima dok će se završiti s kratkom usporedbom komercijalnog i muzejskog marketinga. Kako bi se dobio što bolji uvid posjećenosti muzeja napravit će se analiza kao i analiza strukture zaposlenih u muzeju, a na kraju će se sve obuhvatiti prikazom marketinga u Muzeju likovnih umjetnosti u Osijeku.
Abstract (english)
The main theme in this work is marketing in museums, what does it includes, namely what are its activities in museum and how it helps to promote the museum's content. Start with the basic definition and core principles of marketing it would be able to make traversion toward cultural marketing. After the goals and the range of cultural marketing comes museum marketing. The importance of museum marketing will be shown through marketing mix implementation in museum labour, but before that museum marketing is explained in comparison with commercial marketing. A structural analysis will be made in order to get a better insight into museum visitation trends and museum employees and in the end it will all be enveloped by a representation of marketing in the Museum of Arts in Osijek.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:911828
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRepository of the Academy of Arts and Culture in Osijek
Created on2020-01-24 10:47:03