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undergraduate thesis
Odnosi s javnošću slavnih osoba
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. urn:nbn:hr:251:573774
Vuksanić, Tena
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Vuksanić, T. (2019). Odnosi s javnošću slavnih osoba (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:573774

Vuksanić, Tena. "Odnosi s javnošću slavnih osoba." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:573774

Vuksanić, Tena. "Odnosi s javnošću slavnih osoba." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:573774

Vuksanić, T. (2019). 'Odnosi s javnošću slavnih osoba', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:573774

Vuksanić T. Odnosi s javnošću slavnih osoba [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:251:573774

T. Vuksanić, "Odnosi s javnošću slavnih osoba", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:573774

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Metadata
TitleOdnosi s javnošću slavnih osoba
Title (english)Celebrity Public Relations
AuthorTena Vuksanić
MentorIvica Šola (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2019-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Odnosi s javnošću slavnih osoba razvili su se do te mjere da su postali zasebna disciplina odnosa s javnošću. Ovaj rad bavi se tematikom slavnih osoba i tehnikama koje stručnjaci u odnosima s javnošću koriste u stvaranju njihova imidža i osiguravanja publiciteta u medijima. Prvi dio rada bavi se odnosima s javnošću kao profesijom. Različiti teoretičari i praktičari imaju svoje definicije ove profesije prema vlastitim stajalištima i shvaćanjima odnosa s javnošću, koji se danas primjenjuju u gotovo svim javnim i privatnim organizacijama te su se unutar profesije razvile posebne discipline i područja primjene. Stručnjaci za odnose s javnošću u tim organizacijama obavljaju različite uloge te se moraju pridržavati određenih etičkih načela i zakonskih normi. Kada je riječ o odnosima s javnošću slavnih osoba, koriste se posebne tehnike kojima se stvara ili popravlja imidž te dobiva publicitet. Drugi dio ovoga rada bavi se slavnim osobama, njihovom klasifikacijom i tehnikama koje se koriste u organiziranju njihovih kampanja s posebnim naglaskom na imidž i publicitet. Naposljetku, klasificiraju se slavne osobe na prostorima bivših jugoslavenskih zemalja te se ovdje govori i o njihovoj reprezentaciji u medijima.
Abstract (english)
Celebrity public relations have evolved to the extent that they have become a separate discipline of public relations. This paper deals with celebrity themes and techniques used by experts in public relations to create their image and to ensure publicity in the media. The first part of the paper deals with public relations as a profession. Various theoreticians and practitioners have their definitions of this profession according to their own views and understandings of public relations, which today apply in almost all public and private organisations and within the profession have developed special disciplines and scope. Public relations experts in these organisations perform different roles and must adhere to certain ethical principles and legal norms. When it comes to public relations of celebrities, special techniques are used to create or repair the image and gain publicity. The second part of this paper deals with celebrities, their classification and techniques used in organizing their campaigns with a special emphasis on image and publicity. After all, celebrities are classified in the regions of the former Yugoslav countries, and this paper also gives their representation in the media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:573774
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRepository of the Academy of Arts and Culture in Osijek
Created on2022-11-07 09:20:22