With the appearance and rapid development of the Internet and social networks, the way in which products and services are promoted has changed. The speed at which information spreads and a large, potentially global reach in this area have enabled easier communication between companies and users, whose number is continuously growing. Thus, social networks have become an important marketing medium and an indispensable tool in the business of companies. Digital development has greatly influenced the music industry and its members. Musicians had to adapt to a new era in which the use of traditional media, such as television, radio or print, for advertising no longer brought great success as before. Instead, they turned to promoting their music through social networks, the most popular of which today are Instagram, YouTube, Twitter, TikTok and Discord. In the end, they provided them witht the better results and, at the same time, gave insight into the feedback on how the promotions themselves are going. The purpose of the work is on to show the ways in which selected examples of foreign contemporary pop musicians use social networks to promote their career and music. The work is divided into sevenparts. After the first, introductory part, the concept of internet marketing is defined. The next part covers the entertainment industry and how products and services are promoted in it. The fourth unit shows the development of social networks and the ways in which they can be used for marketing purposes. In the fifth unit, pop music and its features are defined. The next section deals with the promotion of contemporary foreign pop musicians through social networks and examples of their successful campaigns. In the last unit, the conclusion of the work is presented