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undergraduate thesis
Korporativno i krizno komuniciranje u odnosima s javnošću
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. urn:nbn:hr:251:805502
Marjančević, Nikolina
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Marjančević, N. (2018). Korporativno i krizno komuniciranje u odnosima s javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:805502

Marjančević, Nikolina. "Korporativno i krizno komuniciranje u odnosima s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:805502

Marjančević, Nikolina. "Korporativno i krizno komuniciranje u odnosima s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:805502

Marjančević, N. (2018). 'Korporativno i krizno komuniciranje u odnosima s javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:805502

Marjančević N. Korporativno i krizno komuniciranje u odnosima s javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:251:805502

N. Marjančević, "Korporativno i krizno komuniciranje u odnosima s javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:805502

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Metadata
TitleKorporativno i krizno komuniciranje u odnosima s javnošću
AuthorNikolina Marjančević
MentorIvan Tanta (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U završnom radu obradit će se teme korporacijsko komuniciranje i krizno komuniciranje te će se napraviti analiza u kriznog komuniciranja u korporaciji Agrokor. U korporacijskom komuniciranju objasnit će se pojmovi kao što je korporacija i što je komuniciranje, ali i sve do načina komuniciranja u korporaciji i na koji način se treba komunicirati, također bit će i objašnjeni pojmovi kao što su identitet, imidž i reputacija. U kriznom komuniciranju je na samom početku objašnjena riječ kriza, pa su potom predstavljeni načini do kojih može doći do krize u korporaciji, tijek krize, ali i načini i savjeti kako brže i bezbolnije prebroditi krizu u korporaciji, koje je vremensko razdoblje značajno za uspostavljanje komunikacije s medijima. Također u završnom radu je predstavljena analiza kriznog komuniciranja korporacije Agrokor i na koji način je ova korporacija komunicirala interno, ali i eksterno tijekom svoje krize i koje su temeljne pogreške učinjene tijekom njihove komunikacije u samoj krizi.
Abstract (english)
In this final paper, topics that will be discussed is corporate communication and crisis communications and also in this final paper will be presented case studies in crisis communication on the example of the Agrokor Corporation. In part Corporate Communications I will explain concepts such as corporation and communication, how to communicate in a corporation and how to actually communicate, in the paper will also be explained concepts such as identity, image and reputation. At the very beginning of crisis communication, the word crisis was explained, and then the ways in which a crisis could be experienced in the corporation, the course of the crisis, as well as the ways and tricks to move faster and painlessly into the corporate crisis, and which is a time period of communication with the media. Also in this final paper was explained and presented a case study based on Agrokor and how this corporation communicated internally but also externally during its crisis and which fundamental mistakes were made during their communication in the crisis itself.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:805502
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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RepositoryRepository of the Academy of Arts and Culture in Osijek
Created on2020-01-24 10:15:46