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master's thesis
Utjecaj marketinških aktivnosti na kulturu sporta - primjer NK Osijek
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:085011
Basarić, Dorian
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Basarić, D. (2020). Utjecaj marketinških aktivnosti na kulturu sporta - primjer NK Osijek (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:085011

Basarić, Dorian. "Utjecaj marketinških aktivnosti na kulturu sporta - primjer NK Osijek." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:085011

Basarić, Dorian. "Utjecaj marketinških aktivnosti na kulturu sporta - primjer NK Osijek." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:085011

Basarić, D. (2020). 'Utjecaj marketinških aktivnosti na kulturu sporta - primjer NK Osijek', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:085011

Basarić D. Utjecaj marketinških aktivnosti na kulturu sporta - primjer NK Osijek [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:251:085011

D. Basarić, "Utjecaj marketinških aktivnosti na kulturu sporta - primjer NK Osijek", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:085011

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Metadata
TitleUtjecaj marketinških aktivnosti na kulturu sporta - primjer NK Osijek
Title (english)The influence of marketing activities on the culture of sports - the example of NK Osijek
AuthorDorian Basarić
MentorIva Buljubašić (mentor)
Committee memberMarta Borić Cvenić (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberMarija Šain (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj diplomski rad se bavi tematikom utjecaja marketinških aktivnosti na kulturu sporta koja je dalje elaborirana na primjeru Nogometnog kluba Osijek. Sport se može promatrati kao umjetničko i kreativno izražavanje u formi fizičke aktivnosti. Sport i kultura su međusobno isprepleteni kroz kulturalni pluralizam koji je često prisutan na sportskim manifestacijama te kroz kulturu navijača. Sprega kulture i sporta je izrazito važna i važno ju je njegovati. Rad je podijeljen na 14 poglavlja gdje je u svakom poglavlju detaljno elaborirana problematika kojom se poglavlje bavi. Empirijski dio rada je fokusiran na istraživanje kvalitete marketinga Nogometnog kluba Osijek putem anketnog upitnika i istraživanju u kojoj stopi su građani zadovoljni istim. Proveden je dubinski intervju sa direktorom marketinga Nogometnog kluba Osijek. Na kraju diplomskog rada su elaborirane bitne hipoteze koje su implementirane kroz cijeli završni rad. Donesen je zaključak o važnosti tematike bavljenja marketingom sporta te utjecajem koje te iste aktivnosti imaju na općenitu kulturu sporta.
Abstract (english)
This graduate thesis deals with the topic of the impact of marketing activities on the culture of sports, which is further elaborated on the example of the Football Club Osijek. Sport can be seen as artistic and creative expression in the form of physical activity. Sport and culture are intertwined through cultural pluralism, which is often present at sporting events, and through the culture of fans. The combination of culture and sports is extremely important and it is important to nurture it. The paper is divided into 14 chapters where each chapter elaborates in detail the issues addressed by the chapter. The empirical part of the paper is focused on researching the quality of marketing of the Osijek Football Club through a survey questionnaire and researching the rate at which citizens are satisfied with it. An in-depth interview was conducted with the Marketing Director of the Osijek Football Club. At the end of the graduate thesis, important hypotheses are elaborated and implemented throughout the final graduate thesis. A conclusion was made on the importance of the topic of dealing with sports marketing and the impact that these same activities have on the general culture of sports.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:085011
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRepository of the Academy of Arts and Culture in Osijek
Created on2020-10-08 08:16:29