Sexism as discrimination based on gender and the belief in the inferiority of a certain gender has great and often fatal consequences on physical, psychological, socioeconomic and social factors. On the other hand, today's professional standards of journalistic reporting are often low, so cases of violation of ethical principles in the context of objectivity, factuality and empathic approach to the topic can be noticed in the media. The aim of this work was to determine whether sexism exists in Croatian online media and if so, who are the most frequent victims and which ethical principles are usually violated. The first, theoretical part of the paper, describes concepts and phenomena of sexism, ethical principles of Croatian journalists, gender (in)equality in the Republic of Croatia and the way women are portrayed in the media. After that, a brief review and analysis of the report on the work of the Ombudsman for gender equality in the Republic of Croatia in 2021 was carried out, with an emphasis on its segments related to gender discrimination and stereotypes, reporting on gender-based violence and sexism in media content. On the basis of the above, it was concluded that sexism affects both the private and public spheres while the big problems of Croatian ethical media practice are sensationalism, tabloidization and untrue reporting. The most common victims of sexism in the media are women, who are often portrayed as objects of lust and beauty while at the same time, stereotypical roles such as mothers and housewives are attributed to them. When reporting on gender-based violence, editors and journalists often use sensationalist headlines and sometimes suggest co-responsibility of the victim while the violent act is shown in the form of a film plot, which again violates the ethical principles of journalism, as well as fundamental human rights.